But we are still entirely astonished as to why Minions shine from the big screen and leaked all over smartphones. There have been loads of discussions about how Minions have dishonored the excellent name of the meme, rendering humor and creativity obsolete. They were only providing humankind with the weapon, and humanity chose to use that evil weapon. Who is to blame for pushing things down my throat day after day? It would be simple enough to blame Obama, Universal Studios, or even the guy who invented Minions, Pierre Coffin. Part 3: Create Memes with a Free Minion Meme Generator.Leading with the fact, we'll discuss all the minion memes, how to make them, and their different types. The Minions' abstractness let them known as ripe for meme-ing, which you can combine with any joke, idiom, or feeling.Ī Minion meme is rarely crude, and generally, they are helpful for self-deprecating jabs or fart-jokes at one's cooking. In addition, minions were an inspiration for numerous products, creating a kind of signifier for their film and signifying a sense that they were “freaking everywhere.” In 2015, Universal Pictures made a record by spending $600 million on Minions marketing, partnering with Tic Tac, Converse, Amazon, and McDonald's. "TikTok seems to be kind of how they figure out what the happenings are, right? So maybe that would have been a teen magazine or, you know, some type of teen show on TV.Minions have successfully occupied global pop culture. But the way it is now communicated may be. Grygiel added that the spreading of a message or a trend wasn't a new concept. "Their algorithms kind of sync up with their peer groups, getting it promoted through a moment like you would see on Twitter or like a trend." You know, sometimes social media ends up functioning like a big water cooler." "I think it leads to that type of participation. "They got exposed to it because they're all seeing TikTok and so they aware of it," Grygiel said. Grygiel sees the trend as an endless, accessible feedback loop for the teens watching and those that might want to join in. In other words, it's a perfect storm for an opportunity at virality. "Everything is highly memetic," said Jennifer Grygiel, an associate professor of communications at Syracuse University, who is an expert in social media and memes. The video is overlaid with text that expresses their simple request: "22 tickets for Minions: Rise of GRU Tried to ban the suits, nah #minions #yeat #suits ♬ Rich Minion - Yeat Some pictured towards the end of the procession clutch small Minion plushies while looking straight ahead. In one video that received nearly 170,000 likes and more than 1 million views, a large group of more than 20 smartly dressed teenage boys in Singapore ascend in a line on an escalator and then walk out of frame, stone faced and with rigid posture. The film reportedly grossed an estimated $164 million domestically in its first week. They have dubbed themselves the #gentleminions, gaining a collective 65.4 million views from the hashtag on TikTok alone.Īside from social media prevalence, the trend may have something to do with Rise of Gru enjoying huge box office success since its release last weekend. The groups show themselves pulling up to their local movie theaters in full suits, dress shirts, and sometimes sunglasses, and carrying themselves with an aura that feels part businessman, part Secret Service, with a dash of self-awareness. Since the dawn of time, the trends and styles of the youth have never failed to perplex their predecessors - and the latest viral trend of the "gentle minions" is no exception.įollowing the July 1 release of Minions: The Rise of Gru, hordes of (mostly) teenage boys have documented themselves online as they orchestrate viewing events at movie theaters in their finest 8th grade graduation garb. There are dozens of viral videos on TikTok showing teens participating in the #gentleminions Screenshots by NPR
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